The Heart n Soul Collective is a year-round retail marketplace designed to give small businesses a flexible, affordable way to sell in a real storefront — without taking on the cost and responsibility of opening one alone. Located at Tanger Outlets in Commerce, Georgia, the Collective brings multiple independent brands together under one roof to create a fun, ever-changing shopping destination for the community. Whether you want to test your business for one weekend, establish a dedicated resident space, or simply place your products on a retail shelf and let our team handle checkout, there’s a way to grow with us.
All vendors must submit an application and receive approval before participating in the Heart n Soul Collective.
Applications are reviewed based on product category, brand presentation, available space, product variety, and overall fit within the Collective. Submission of an application does not guarantee acceptance or reserve a space.
Approved vendors will receive their next steps, applicable agreement, and payment information by email. Space is not officially secured until all required agreements and payments have been completed.
Weekend Pop-Up Vendors may participate on available weekends without making a long-term commitment.
Approved Weekend Vendors may select from available Soul Spot, 10×10 spaces, or 12×12 spaces. Availability may vary by weekend and product category.
Each weekend must be reserved and paid for separately. Weekend participation does not guarantee the same booth location or availability for future weekends.
Resident Vendors maintain a dedicated retail space inside the Heart n Soul Collective for an approved commitment period.
Resident opportunities are limited and offered based on space availability, category balance, business presentation, and Marketplace fit.
Approved Resident Vendors will receive a personalized Resident Vendor Offer outlining their proposed booth, monthly rate, commitment term, deposit, and anticipated move-in date before entering into a Resident Vendor Agreement.
Retail Shelf Space is available for approved businesses that want a retail presence without operating a full booth.
Shelf vendors stock their approved merchandise, while Heart n Soul staff handles customer checkout through the Collective's designated sales system.
Shelf space begins at $25 per month, plus a 15% commission on sales. Product approval, inventory standards, payout procedures, and available shelf sizes apply.
All vendor spaces are considered unsecured until required payment and documentation have been received.
Weekend Vendor fees apply to the specific weekend booked and are subject to the cancellation and transfer terms provided during booking.
Resident Vendors are responsible for the financial commitment outlined in their individual Resident Vendor Agreement.
Retail Shelf Vendors are subject to the participation term and payment conditions provided during onboarding.
Vendor fees do not guarantee sales, customer traffic, or individual business performance.
All participating businesses are expected to maintain a clean, safe, professional, and customer-ready presentation.
Vendors are responsible for complying with applicable licenses, permits, tax obligations, product regulations, insurance requirements, and Heart n Soul/Tanger property policies.
Only products and categories approved through the application process may be sold. Heart n Soul reserves the right to limit duplicate categories to maintain a diverse shopping experience.
Complete operating procedures are provided to approved vendors through the Heart n Soul Collective Vendor Handbook.
We don't want the Heart n Soul Collective to simply be a building filled with vendor spaces.
We want it to be a place where small businesses are discovered.
Collective vendors have access to optional opportunities designed to help their brands get seen beyond their booth — including social media features, professional-style content, website placement, paid advertising support, and our original Heart to Heart Sessions vendor interview series.
Heart to Heart Sessions gives entrepreneurs a chance to sit down with us and tell the story behind their business — where it started, what they've learned, what they're building, and what makes their brand special.
Because sometimes customers don't just need to see what you're selling.
They need to meet the person behind it.
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